Marketing

Men touching at a screen

Digital Marketing: Uncovering Marketing Trends

What if it were possible to use Machine Learning to spot seemingly insignificant Small Data and uncover huge marketing trends? Machine Learning can help in identifying the bellwether of significant market trends: Small Data. ...
Men working on a computer

Pay-per-click digital campaign optimization

Can Machine Learning be used to estimate whether a given keyword is worth its cost in pay-per-click? ...
Men looking at a graphic

Sales Forecasts thanks to Machine Learning

Can machine learning be used in estimating sales forecasts and hence future profits? Companies with accurate sales forecasts are 10% more likely to grow their revenue year-over-year, says research from the Aberdeen Group....
churn prediction

Improving Customer Retention with Churn prediction

Why is it essential to limit churn rate (even when it is as small as 5%)? Is it possible to avoid customer churn using machine learning?...
marketing prediction

Machine Learning for predictive marketing

Could a software tool, combining different sources of data sets, help segment target customers according to their behavior?...
marketing

Marketing campaign performance prediction

Is it possible to anticipate among a group of potential customers which ones are going to buy a specific product?...