Marketing

The current development of accessible and affordable advanced automated machine learning tools, applied to the marketing field, proves to be an excellent means to sell products and services to customers. There is no need for a dedicated team of data scientists to provide business intelligence. Domain knowledge experts can use deep learning at their customers' benefits to solve business problems. Using deep learning is necessary to assemble data and reap its full potential to enhance the bottom line.
AI to enhance your marketing
High-level data science in real-world marketing is an essential step forward in amassing data and optimizing its utilization. With AI and pertinent machine learning pipelines in place, companies can analyze more complex data and get more accurate results. They serve as instruments to gain valuable insights and save from the time-consuming task of analyzing data. They can enhance an organization's ROI. In a recent survey, 97% of the industry experts considered the future of digital marketing to be centered around AI-based marketing automation and machine learning techniques.

Customer recommendation: key drivers identification

The world of ISPs is highly competitive. Customers trust, above all else, other customers’ recommendations. ...

Retaining Customers: Churn Prediction

Anytime a client cuts ties, you encounter the negative consequence of customer churn. While some churn is a natural component of any company, a vast churn rate can cripple any organization's growth. ...

Boosting Lead Qualification with Prediction

On average, the cost of one lead is $198 in 2020. The better the lead qualification, the higher the chances of closing with the customer and generating revenue from these $198 invested. ...

Estimating your House Listing Price

In 2019, 5.34 million existing private homes changed owners, according to data from the National Association of REALTORS®. 89% of sellers were helped by a real estate agent when trading their home....

Predicting the Selling Price of a Used Car

Sales of used light vehicles in the United States grew to about 40.8 million units in 2019. The same year, the average selling price of used cars came to nearly 21,000 U.S. dollars. ...

Artificial Intelligence for Sales Prediction

Can retail sales managers predict how much sales they're going to make in-store? Online? Accurate sales forecast is a significant challenge for retailers. ...
marketing prediction

Optimising the Media Mix for an Advertisement

The effectiveness of any ad campaign relies on the combination of media chosen and the number of advertisements placed. ...