Marketing

churn prediction

Improving Customer Retention with Churn prediction

Why is it important to limit churn rate (even when it is as small as 5%)? Is it possible to avoid customer churn using machine learning?...
marketing prediction

Machine Learning for predictive marketing

Could a software tool combine different sources data sets to help segment target customers according to their behavior?...
marketing

Marketing campaign performance prediction

Is it possible to anticipate among a group of potential customers which ones are going to buy a specific product?...